The CMS Association is very pleased to welcome back Analyst Tony White to speak at the 2011 CMS Expo Learning and Business Conference, to be held May 2-4, 2011 in Evanston, Illinois. Tony will provide all CMS Expo participants with his unvarnished insights during a keynote session, as well as moderated Interactive Panels.

You're invited to download Tony White's Whitepaper: "Mobile Marketing As Enterprise Imperative: Strategy, Not Tactic" (free registration required to download). Get keen insights on how your business can benefit by embracing a systematic marketing strategy which places the mobile marketplace at the top of the priority list. Click below to download this important CMSA White Paper from Tony White, a vendor-neutral Analyst and CEO of Ars Logica.  This whitepaper is free charge for a limited time from the CMS Association's Download Central.